JIFFY PHOTO'S CUSTOM FRAME SHOP

FILM AND DIGITAL PHOTO LAB

	CAMERA DISPLAY Photograpic Equipmet Display Case		FRONT COUNTER Film and Accessories
	PHOTOLINK TERMINAL Customer-to-Lab Terminal		SONY DIGITAL PHOTO LAB Picture Station for Customer Use

ONLINE PHOTO RETOUCHING AND RESTORATION

MAKING A COPY OF AN ORIGINAL DIGITAL FILE

SOMETIMES, IT IS NECESSARY TO MAKE A COPY OF AN UNALTERED, ORIGINAL DIGITAL FILE. THE REASON FOR THIS IS TO SHOW THAT ALL THE SKILLS INHERENT IN TRADITIONAL PHOTOGRAPHY WERE EMPLOYED IN TAKING THE PHOTOGRAPH.

TRADITIONAL PHOTOGRAPHY UTILIZES THE SKILLS OF EXPOSURE, COMPOSITION, PRSENTATION, AND OTHER TECHNIQUES KNOWN BY THE EXPERIENCED PHOTOGRAPHER TO MAKE HIS PHOTOGRAPH. WHENEVER THERE IS A CONTEST, A NEGATIVE IS CHECKED TO SEE IF THERE WAS EXCESSIVE CROPPING OR OTHER MANIPULATIONS TO AFFECT THEIR PHOTOGRAPH.

WITH DIGITAL PHOTOGRAPHY, ALL ASPECTS OF FILM PHOTOGRAPHY APPLY, BUT IT BECOMES MUCH EASIER FOR PEOPLE TO TAKE SHORTCUTS, SUCH AS OVER-CROPPING, MAJOR EXPOSURE ADJUSTMENTS, AND OTHER IMAGE MANIPULATIONS TO MAKE THEIR PHOTOGRAPH PRESENTABLE.

IF DIGITAL PHOTOGRAPHY IS TO BE COMPARED WITH TRADITIONAL PHOTOGRAPHY, IT BECOMES NECESSARY TO REQUEST A COPY OF THE ORIGINAL DIGITAL FILE (AS IN THE CASE OF FILM: THE NEGATIVE).

EXCLUDING THIS, ALL OTHER PHOTOGRAPHY BECOMES MANIPULATED: EITHER DIGITAL OR FILM. AND IT NEEDS TO BE PUT IN THE CLASS OF EITHER COMPUTER GENERATED ART, OR MANIPULATED FILM PHOTOGRAPHY. IN THIS WAY, THE TRUE ART AND SKILLS OF THE TRADITIONAL PHOTOGRAPHER CAN BE RECOGNIZED, EVEN IN THE DIGITAL WORLD.THERE IS NOTHING WRONG WITH COMPUTER MANIPULATED ART, AS IT TAKES A SKILL LEVEL OF HIGH MAGNITUDE TO PRODUCE THIS ART EFFECTIVELY. IT JUST DOES NOT NEED TO BE INCLUDED OR CONFUSED WITH THE ART OF TRADITIONAL PHOTOGRAPHY.

AS A PULTIZER PRISE-WINNING PHOTOGRAPHER ONCE TOLD ME,"WHEN WE USED TO INTERVIEW PEOPLE FOR A PHOTOGRAPHER’S POST, THEY WOULD WALK IN WITH FANCY PORTFOILIOS AND OPEN THEM. THEY WERE ALWAYS SHOCKED WHEN I ASKED TO SEE THEIR NEGATIVES."

IN CONTRAST TO THAT, ONE OF MY RECENT DIGITAL CUSTOMERS, FACED WITH SUPPLYING A COPY OF HIS ORIGINAL DIGITAL FILE FOR A CONTEST HE HAD ENTERED, ASKED ME “WHAT IS A PERSON SUPPOSED TO DO ABOUT ALL THE TELEPHONE LINES AND OTHER OBJECTS IN THE VIEW OF HIS PHOTOGRAPH IF I AM NOT ALLOWED TO CROP OR MANIPULATE THE PHOTOGRAPH?”

I THINK THAT ABOUT SAYS IT ALL!!!!

PLEASE CLICK ON THE LINK ABOVE TO LEARN MORE ABOUT HOW TO MAKE A COPY OF AN ORIGINAL DIGITAL FILE.

SO MANY PEOPLE CHANGE RAW TO .JPEG, OR BURN THEIR ALTERED FILE TO A CD. THIS IS NOT AN EXACT COPY OF AN ORIGINAL DIGITAL FILE!!!!